Chromium is a trace element essential to the metabolism of lipids (cholesterol), glucose, and insulin regulation. Chromium is involved in the production of insulin and the release of glucose's energy from cells. Chromium is referred to as the master regulator of insulin, a potent metabolic hormone involved in protein, carbohydrates and fat metabolism. Weight loss is promoted when chromium is taken as the insulin regulation promotes T3, the thyroid hormone that increases the rate of the body's ability to burn calories, and serotonin, a neurotransmitter that controls the appetite and curbs cravings for sugar.

Chromium deficiencies are characterized by a wide variety of clinical diseases and shortened life span. Currently the average American diet does not contain sufficient amounts of chromium because of the depletion of vital minerals in our soil. Chromium deficient diseases are aggravated by vanadium deficiency. It is estimated by scientists that 90% of Americans don't get enough chromium and 60% are diabetic or hypoglycemic.

Chromium is excreted in urine and sugar loads increase the rate of chromium loss by 300% in 24 hours, therefore, it is necessary that we replace chromium daily. Engaging in strenuous exercise can also deplete chromium levels. Chromium is an essential nutrient in bringing balance to the body. Chromium works best if taken before meals to help stabilize blood sugar levels. Chromium drastically effects body fat by activating insulin.

Chromium levels decrease with age and it is important to replace chromium on a daily basis. One of chromium's main functions is to regulate sugar metabolism. Even if sugar is absent from your diet, chromium is necessary because foods are eventually reduced to simple glucose. The widespread tendency to consume high glycemic foods, sugar and refined carbohydrates results in chromium loss and depletion of chromium stores.

Our product is a water soluble (ionic), pure chromium that is absorbable at the cellular level and is not a picolinate. Contrary to common belief, chromium picolinate is not the best form of chromium. Experts agree picolinic acid binds so tightly with chromium that it prevents physiological activity at the cellular level. Picolinate has not been shown to cause weight loss and its ability to improve insulin effectiveness is being questioned. We believe since our product is absorbable at the cellular level that it will prove to be the best and most effective form of chromium.

Some symptoms of a chromium deficiency: